About Us

Hey y’all, welcome to Gracie Jean!

We’re a mother-daughter duo with a love for fashion, small-town charm, and chasing big dreams. In true go-getter style, we bought this boutique on a Tuesday and opened the doors on Friday—and we’ve been running full speed ever since!

Emma Grace is a senior at Oklahoma State University, studying agricultural communications, with a heart for Western fashion and telling the stories behind it. Michelle is a retired teacher who’s always up for a new adventure—especially when it involves starting a business! Together, we’re bringing Western style, boho vibes, and a whole lot of fun to Ardmore, Oklahoma.

We’re so excited to keep growing, adding a men’s section, and continuing to carry the brands you know and love. When we’re not at the boutique, you’ll probably find us out at the lake, shopping (of course!), or dreaming up what’s next.

Thanks for being here—we can’t wait to style you!